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Audience Theory in Relation to Digipaks
Gratification Model
From this digipak the audience receives a scene of the reliability and belonging, this is because the Arctic Monkeys are a genuine working class band who want to connect with their audience.
Other artists to take this approach include Mallory Knox and the Catfish and the Bottlemen, as they use known and relatable styles and colours.
This complies with the gratification model as the audience form their own personal opinion and use the media when consuming it rather than reject it.
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