Its clear to see from all of these examples of indie rock artists' magazine adverts that there are specific codes and conventions used by specific genres, an example of this is the dark tones and simple colours, along with this we see an ongoing theme of simplicity both with the colour pallet and the things featured on the advertisements themselves. This helps the audience see that the band/artists have clear links to the music they create, for example the use of the simple sound wave used on the avert for Arctic Money's AM Album. This gives the audience the feeling that the artists only care about the way The music sounds and don't care about their appearance. this will be an idea I carry through when looking at creating my own.